Car and product launches, showroom and terminal openings and signing ceremonies, from the stage and the reveal to the branding guests see on arrival.
The reveal is the moment
A launch is built around one moment: the car under the cover, the product on the plinth, the first look. We build the stage, the screens and the set around it. Recent launches include Nissan Magnite, Mobily's iPhone 15 and iPhone 16 and Geely at the Jeddah Motor Show.
Openings and ceremonies
For Riyadh Airports we built the branding and ceremonies for terminal openings at King Khalid International Airport and the Riyadh Metro opening at the airport. We also build signing ceremonies, inaugurations and commencement ceremonies, including KAUST's in 2021 and 2022.
- Stages, sets and backdrops
- Product and vehicle reveals
- LED screens and AV
- Arrival and photo moments
- Signing ceremony set-ups
- Installation and dismantling
Royal Commission for AlUla: Hammayah graduation at Maraya
Lucid Motors: Owner and community experiences
Product and car launches: Geely – Jeddah Motor Show Car Reveal And Giveaways and Emgrand Launch Event And Showroom Display (Jeddah · 2022, 2024), Mobily – iPhone 16 Launch and iPhone 15 Launch (2023, 2024), Renault – Dammam Service Center Soft Launch and Riyadh Showroom Soft Launch (Riyadh, Dammam · 2024), Signify – PRO Rewards Launch (2026), ACWA Power – New Logo Reveal (Dubai · 2026), Lucid – Saturday Owners Club Event (Gravity Launch) (2025), Nissan – Magnite Launch (Riyadh · 2025), Kohler – Showroom Launch (2025), IHC – Launch Ceremony (2025), SNB – Branch Launch (Riyadh · 2024), Crate & Barrel – New Collection Launch (2024), GLS – Launch (2023), Suzuki – Baleno Launch Activation (2022), Jotun – Jotashield Nuovo Launch (2022), VOV – Launch Event (2022)
Openings, inaugurations and ceremonies: Riyadh Airports – T2 Opening Launching Ceremony, T1 Launching Ceremony and E-Gate Opening for Al Jawazat (Riyadh · 2022, 2024–2026), KAUST – Commencement Ceremony (2021, 2022), VOYAH – Princess Nourah University Graduation Day Display (Riyadh · 2026), Golf Saudi – Intercontinental Opening Ceremony (2026), Tamkeen – Portable Clinics Inauguration (2025), Geely – Auto Mall Jeddah Showroom Inauguration (Jeddah · 2024), Fitness Time – Gym Center Opening (2022)
Signing ceremonies: KFSHRC – MoU Signing Ceremony with LivaNova, Signing Ceremony and Lilly Signing Ceremony (2022–2024, 2026), Takamol Holding – Al Rajhi Future Work Signing Ceremony and Urpay Signing Ceremony (2022), Saudi Investment Recycling Company – Beeah Agreement Ceremony and SAP Signing Agreement (2021), Mobily – SPL Signing Ceremony (2022), Signify – ATC Partnership Announcement (2022), Riyadh Airports – Serco Partnership (Riyadh · 2022)
How early should we brief you for a launch?
Four to six weeks for most launches and longer for large stages or several cities. Tell us the launch date first and we plan back from it.
Can you keep a launch confidential?
Yes. Products and designs stay under wraps in our workshop until the reveal, and we sign NDAs where the client needs one.
Do you build signing ceremonies?
Yes. We build the signing table, backdrop, stage and branding for signing ceremonies and MoU signings, as we have for KFSHRC since 2022.